Visual identity of the art schools in Latvia

Aiva Titova, Aina Strode


Last modified: 12.12.2017

Abstract

Today, each of the most influential and popular organizations has a successful visual identity. Successful visual or corporative identity reveals the company's value and business sector. Institutional managers need to streamline corporate processes, including design identity. The objective of this research is to find out the necessity of the corporate identity development  for  the Jānis Simsons Madonas art school  by  studying  and  analyzing  the  importance  of branding  in  the  area  of art education and analyze examples of corporate identity among Latvian art schools.  This art school is the first that kind of schools in Latvia.  The  methods  of  research:  theoretical –investigation  and  analysis  of  relevant literature,  internet  sources  and  regulatory  documents, case object  study- randomly selected schools from all over Latvia.


Keywords


visual identity; graphic design; art school; logo

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