RHETORICAL DEVICES IN ADVERTISING SLOGANS: A COMPETITIVENESS VIEWPOINT
Tsvetelina Vladimirova
Marketing and Strategic Planning, University of National and World Economy
Bulgaria
Assistant professor, Department "Marketing and Strategic Planning"
Hristo Katrandjiev
Marketing and Strategic Planning, University of National and World Economy
Bulgaria
Head of Department "Marketing and Strategic Planninf", University of National and World Economy, Sofia
Noncho Dimitrov
National and Regional Security, University of National and World Economy
Bulgaria
Vice-Dean on Quality and International Cooperation
Head of Department "National and Regional Security"
Secretary General for Digitalization and Cybersecurity